Enterprise Intelligence. Founder Pricing.
Enterprise Intelligence. Founder Pricing.
Enterprise Intelligence. Founder Pricing.
Commercial Viability & Strategy Engine for CPG Food and Beverage.
Commercial Viability & Strategy Engine for CPG Food and Beverage.
Commercial Viability & Strategy Engine for CPG Food and Beverage.
[ ARCHITECTURE: CORE_STACK ]
[ ARCHITECTURE: CORE_STACK ]
Full Stack Intelligence.
Full Stack Intelligence
[ DATABASE: FAILURE_PATTERNS ]
[ DATABASE: FAILURE_PATTERNS ]
History
Repeats
Itself.
History
Repeats
Itself.
CPG Canary matches your product against a proprietary knowledge base of CPG analyses to surface patterns that could sink your product.
CPG Canary matches your product against a proprietary knowledge base of CPG analyses to surface patterns that could sink your product.
[ SCAN: LIVE_MARKET ]
[ SCAN: LIVE_MARKET ]
Know
Your
Battlefield.
Know
Your
Battlefield.
Map the terrain: category trends, pricing pressure, macro headwinds, and more. See the invisible obstacles standing between you and success.
Map the terrain: category trends, pricing pressure, macro headwinds, and more. See the invisible obstacles standing between you and success.
[ ENGINE: STRATEGY_CHAT ]
From Risk
to
Roadmap.
Don't stop at the assessment. Chat with the analysis to refine positioning, explore alternatives, or build a full go-to-market plan.
[ ENGINE: STRATEGY_CHAT ]
From Risk
to
Roadmap.
Go beyond the static report. Chat to fix broken margins, solve supply chain hurdles, or rewrite your positioning until the product works.
[ SYSTEM: WORKFLOW ]
[ SYSTEM: WORKFLOW ]
Your Product. Your Playbook.
Your Product.
Your Playbook.
Step 1
Step 1
Enter Your Product
Enter Your Product
Input your description, target specs (Price, Count, Size), and known competitors.
Missing details? CPG Canary fills the gaps with live market benchmarks.
Finally, select your Stage and Goal to calibrate the analysis. Whether you’re validating a napkin sketch or diagnosing a decline, the system aligns its feedback to your exact growth phase.
Input your description, target specs (Price, Count, Size), and known competitors.
Missing details? CPG Canary fills the gaps with live market benchmarks.
Finally, select your Stage and Goal to calibrate the analysis. Whether you’re validating a napkin sketch or diagnosing a decline, the system aligns its feedback to your exact growth phase.
Step 2
Step 2
Initial Analysis
Initial Analysis
In 5-8 minutes, get a comprehensive stress-test that flags margin traps, supply chain risks, and 'Kill Criteria' before you commit capital.
In 5-8 minutes, get a comprehensive stress-test that flags margin traps, supply chain risks, and 'Kill Criteria' before you commit capital.
Product & Market Context
Product & Market Context
Product Category Classification
Product Category Classification
Category Trends
Category Trends
Economic Environment
Economic Environment
Market Intelligence
Market Intelligence
Competitive Landscape
Competitive Landscape
Competitive Landscape
Competitive Landscape
Pricing & Competition
Operational
Assessment
Competitive Landscape
Competitive Landscape
Position Vs. Your Competitors
Position Vs. Your Competitors
Shelf Position Analysis
Shelf Position Analysis
Private Label Threat Analysis
Private Label Threat Analysis
Cost & Margins
Cost & Margins
Cost & Margin Analysis
Cost & Margin Analysis
Trade Spend Reality
Trade Spend Reality
Risk Assessment
Risk Assessment
Risk Flags
Risk Flags
Pattern Intelligence Analysis
Pattern Intelligence Analysis
Channel Translation Risk
Channel Translation Risk
Regulatory Flags
Regulatory Flags
Cannibalization Risk
Cannibalization Risk
Strategic Fit
Strategic Fit
Demographic Fit Analysis
Demographic Fit Analysis
Reality Check Table
Reality Check Table
Operational Feasibility
Operational Feasibility
Launch Timing Assessment
Launch Timing Assessment
Supply Chain Feasi
Supply Chain Feasi
Recommendations
Recommendations
Critical Questions
Critical Questions
Strategic Direction
Strategic Direction
Step 3
Step 3
Deep Dive & Strategy Chat
Deep Dive & Strategy Chat
The report provides the data. The chat builds the business.
Whether you are validating a concept or scaling a brand, the engine adapts to your goal. Use it to model complex margin waterfalls, draft retailer pitch decks, negotiate co-packer MOQs, or engineer a full go-to-market strategy.
You don't need to be a prompt engineer to get the right answer. Based on your specific analysis, the system proactively identifies your critical decision points and queues up Strategic Paths. Simply select a path to focus the engine on solving the math, securing partners, or engineering a pivot.
The context is loaded—just give the command.
The report provides the data. The chat builds the business.
Whether you are validating a concept or scaling a brand, the engine adapts to your goal. Use it to model complex margin waterfalls, draft retailer pitch decks, negotiate co-packer MOQs, or engineer a full go-to-market strategy.
You don't need to be a prompt engineer to get the right answer. Based on your specific analysis, the system proactively identifies your critical decision points and queues up Strategic Paths. Simply select a path to focus the engine on solving the math, securing partners, or engineering a pivot.
The context is loaded—just give the command.
Step 4
Step 4
Save Your Work. Resume Anytime.
Save Your Work. Resume Anytime.
Strategy is iterative. Don't lose your momentum.
Export your entire session—analysis, variables, and chat history into a portable JSON file. When you reload it, you aren't just opening a document; you're restoring the engine's memory.
It remembers every pivot and margin calculation better than standard text, allowing you to resume the analysis and strategy chat exactly where you left off.
Strategy is iterative. Don't lose your momentum.
Export your entire session—analysis, variables, and chat history into a portable JSON file. When you reload it, you aren't just opening a document; you're restoring the engine's memory.
It remembers every pivot and margin calculation better than standard text, allowing you to resume the analysis and strategy chat exactly where you left off.
Step 4
Save Your Work. Resume Anytime.
Strategy is iterative. Don't lose your momentum.
Export your entire session—analysis, variables, and chat history into a portable JSON file. When you reload it, you aren't just opening a document; you're restoring the engine's memory.
It remembers every pivot and margin calculation better than standard text, allowing you to resume the analysis and strategy chat exactly where you left off.
[ CONFIG: ACCESS_LEVELS ]
[ CONFIG: ACCESS_LEVELS ]
Select Your Plan.
Prevent six-figure mistakes for the cost of a team lunch.
Select Your Plan.
Prevent six-figure mistakes for the cost of a team lunch.
Select Your Plan.
Prevent six-figure mistakes for the cost of a team lunch.
Founder
Founder
$149/mo
$149/mo
1 User, 10 Reports
1 User, 10 Reports
Unlimited strategy chat per report
Unlimited strategy chat per report
Total Context Memory
Total Context Memory
Report Export
Report Export
Get Access
Get Access
Pro
Pro
$349/mo
$349/mo
3 Users, 30 Reports
3 Users, 30 Reports
Unlimited strategy chat per report
Unlimited strategy chat per report
Total Context Memory
Total Context Memory
Report Export
Report Export
Get Access
Get Access
Agency
Agency
$899/mo
$899/mo
10 Users, 100 Reports
10 Users, 100 Reports
Unlimited strategy chat per report
Unlimited strategy chat per report
Total Context Memory
Total Context Memory
Report Export
Report Export
Priority Helpdesk
Get Access
Get Access
[ SUPPORT: COMMON_QUERIES ]
[ SUPPORT: COMMON_QUERIES ]
FAQ
FAQ
What is CPG Canary?
CPG Canary is a commercial viability & strategy engine for food and beverage products, built to give every idea or existing product the cross-functional visibility it needs to make it successful. It surfaces the questions that usually live in silos: what finance needs to approve it, what sales will actually face on shelf, what operations can deliver, what regulatory will flag, and who's already there or coming next in the category. Enter a concept — the more detail, the sharper the analysis — get a full risk assessment, then move into the strategy chat. Every follow-up builds on the context of your analysis. The system keeps going deeper instead of starting from scratch. Need help executing? It recommends co-packers, brokers, and partners that fit your stage and category.
Who is this for?
CPG consultants and agencies, emerging and established brands, innovation teams, investors, and distributors or brokers evaluating which products are worth their time. Whether you're validating a new product, launching, expanding distribution, transitioning DTC to retail, or diagnosing an underperformer — this is for you.
How long does the analysis take?
There's a lot going on under the surface when you use CPG Canary. The initial analysis typically takes 5-8 minutes, and the typical chat question response will take 1-2 minutes.
What is CPG Canary?
CPG Canary is a commercial viability & strategy engine for food and beverage products, built to give every idea or existing product the cross-functional visibility it needs to make it successful. It surfaces the questions that usually live in silos: what finance needs to approve it, what sales will actually face on shelf, what operations can deliver, what regulatory will flag, and who's already there or coming next in the category. Enter a concept — the more detail, the sharper the analysis — get a full risk assessment, then move into the strategy chat. Every follow-up builds on the context of your analysis. The system keeps going deeper instead of starting from scratch. Need help executing? It recommends co-packers, brokers, and partners that fit your stage and category.
Who is this for?
CPG consultants and agencies, emerging and established brands, innovation teams, investors, and distributors or brokers evaluating which products are worth their time. Whether you're validating a new product, launching, expanding distribution, transitioning DTC to retail, or diagnosing an underperformer — this is for you.
How long does the analysis take?
There's a lot going on under the surface when you use CPG Canary. The initial analysis typically takes 5-8 minutes, and the typical chat question response will take 1-2 minutes.
What is CPG Canary?
CPG Canary is a commercial viability & strategy engine for food and beverage products, built to give every idea or existing product the cross-functional visibility it needs to make it successful. It surfaces the questions that usually live in silos: what finance needs to approve it, what sales will actually face on shelf, what operations can deliver, what regulatory will flag, and who's already there or coming next in the category. Enter a concept — the more detail, the sharper the analysis — get a full risk assessment, then move into the strategy chat. Every follow-up builds on the context of your analysis. The system keeps going deeper instead of starting from scratch. Need help executing? It recommends co-packers, brokers, and partners that fit your stage and category.
Who is this for?
CPG consultants and agencies, emerging and established brands, innovation teams, investors, and distributors or brokers evaluating which products are worth their time. Whether you're validating a new product, launching, expanding distribution, transitioning DTC to retail, or diagnosing an underperformer — this is for you.
How long does the analysis take?
There's a lot going on under the surface when you use CPG Canary. The initial analysis typically takes 5-8 minutes, and the typical chat question response will take 1-2 minutes.
What's in the initial report?
A full risk assessment in about five minutes. You'll see risk flags that call out specific problems—pricing gaps, positioning mismatches, timing issues, format contradictions—along with what our proprietary knowledge base says about products like yours. The report shows where you sit competitively: actual shelf pricing, your position by percentile, and cost & margin analysis that answers whether you can actually make money at your scale. It pressure-tests your assumptions with a reality check table comparing your concept to market benchmarks. From there, it flags operational risks—regulatory issues, trade spend realities, supply chain feasibility, launch timing, channel translation, and cannibalization exposure. It breaks down private label threats retailer by retailer: price gap vulnerability, replication risk, and shelf space saturation. Then it gives you strategic direction—critical questions you need to answer, kill criteria that tell you when to walk away, and a recommended path forward based on what the data says.
What can I ask in the strategy chat?
Anything about your product, your category, or your path to market. The system has full context from your analysis—it knows your price position, your risk flags, your competitive set—and every follow-up builds on that context. Ask it to think like your CFO: model your margins at different price points, stress-test your unit economics, calculate the volume you need to hit profitability. Ask it to think like your VP Sales: build a retailer pitch for Whole Foods, estimate the velocity you need to avoid delisting, map out a regional rollout strategy. Ask it to think like your VP Ops: identify co-packers at your scale, calculate MOQs, figure out what reformulation extends shelf life without killing taste. Ask it to think like your CMO: position against a dominant competitor, find the whitespace in your category, pressure-test your differentiation. Competitor teardowns. COGS breakdowns. Trade spend math. Launch roadmaps. Retailer pitches. Reformulation strategies. Broker recommendations. 90-day plans calibrated to your budget. If it's a decision a CPG leadership team would make, you can pressure-test it here.Ask how to fix a risk flag. Ask why a competitor succeeds at a price point you can't hit. Ask for a 90-day launch plan calibrated to your budget. Ask what reformulation would extend your shelf life. Ask which co-packers work with brands at your revenue level. Ask what velocity you need to avoid delisting. Ask how to pitch a specific retailer. Competitor teardowns. COGS breakdowns. Trade spend math. Launch roadmaps. Co-packer negotiations. Retailer pitches. Reformulation strategies. If it's a question a CPG consultant could answer, ask it.
Where does the data come from?
CPG Canary combines three layers of intelligence: Real shelf data. Pricing analysis is powered by licensed retail APIs—not scraped, not estimated. The system benchmarks your product against real shelf prices to show you where you sit: your position relative to the category, premium or discount versus competitors, and whether your price point aligns with your tier. Pattern intelligence from real outcomes. CPG Canary is built on documented product launches—products that scaled, stalled, or failed. It pattern-matches your concept against what history says about products like yours. Live market research. Every analysis pulls current category trends, competitive movements, economic indicators, and regulatory updates—not a static database from six months ago. Cost benchmarks, trade spend data, private label threat profiles, and velocity thresholds come from structured knowledge bases built on real category economics.
What's in the initial report?
A full risk assessment in about five minutes. You'll see risk flags that call out specific problems—pricing gaps, positioning mismatches, timing issues, format contradictions—along with what our proprietary knowledge base says about products like yours. The report shows where you sit competitively: actual shelf pricing, your position by percentile, and cost & margin analysis that answers whether you can actually make money at your scale. It pressure-tests your assumptions with a reality check table comparing your concept to market benchmarks. From there, it flags operational risks—regulatory issues, trade spend realities, supply chain feasibility, launch timing, channel translation, and cannibalization exposure. It breaks down private label threats retailer by retailer: price gap vulnerability, replication risk, and shelf space saturation. Then it gives you strategic direction—critical questions you need to answer, kill criteria that tell you when to walk away, and a recommended path forward based on what the data says.
What can I ask in the strategy chat?
Anything about your product, your category, or your path to market. The system has full context from your analysis—it knows your price position, your risk flags, your competitive set—and every follow-up builds on that context. Ask it to think like your CFO: model your margins at different price points, stress-test your unit economics, calculate the volume you need to hit profitability. Ask it to think like your VP Sales: build a retailer pitch for Whole Foods, estimate the velocity you need to avoid delisting, map out a regional rollout strategy. Ask it to think like your VP Ops: identify co-packers at your scale, calculate MOQs, figure out what reformulation extends shelf life without killing taste. Ask it to think like your CMO: position against a dominant competitor, find the whitespace in your category, pressure-test your differentiation. Competitor teardowns. COGS breakdowns. Trade spend math. Launch roadmaps. Retailer pitches. Reformulation strategies. Broker recommendations. 90-day plans calibrated to your budget. If it's a decision a CPG leadership team would make, you can pressure-test it here.Ask how to fix a risk flag. Ask why a competitor succeeds at a price point you can't hit. Ask for a 90-day launch plan calibrated to your budget. Ask what reformulation would extend your shelf life. Ask which co-packers work with brands at your revenue level. Ask what velocity you need to avoid delisting. Ask how to pitch a specific retailer. Competitor teardowns. COGS breakdowns. Trade spend math. Launch roadmaps. Co-packer negotiations. Retailer pitches. Reformulation strategies. If it's a question a CPG consultant could answer, ask it.
Where does the data come from?
CPG Canary combines three layers of intelligence: Real shelf data. Pricing analysis is powered by licensed retail APIs—not scraped, not estimated. The system benchmarks your product against real shelf prices to show you where you sit: your position relative to the category, premium or discount versus competitors, and whether your price point aligns with your tier. Pattern intelligence from real outcomes. CPG Canary is built on documented product launches—products that scaled, stalled, or failed. It pattern-matches your concept against what history says about products like yours. Live market research. Every analysis pulls current category trends, competitive movements, economic indicators, and regulatory updates—not a static database from six months ago. Cost benchmarks, trade spend data, private label threat profiles, and velocity thresholds come from structured knowledge bases built on real category economics.
What's in the initial report?
A full risk assessment in about five minutes. You'll see risk flags that call out specific problems—pricing gaps, positioning mismatches, timing issues, format contradictions—along with what our proprietary knowledge base says about products like yours. The report shows where you sit competitively: actual shelf pricing, your position by percentile, and cost & margin analysis that answers whether you can actually make money at your scale. It pressure-tests your assumptions with a reality check table comparing your concept to market benchmarks. From there, it flags operational risks—regulatory issues, trade spend realities, supply chain feasibility, launch timing, channel translation, and cannibalization exposure. It breaks down private label threats retailer by retailer: price gap vulnerability, replication risk, and shelf space saturation. Then it gives you strategic direction—critical questions you need to answer, kill criteria that tell you when to walk away, and a recommended path forward based on what the data says.
What can I ask in the strategy chat?
Anything about your product, your category, or your path to market. The system has full context from your analysis—it knows your price position, your risk flags, your competitive set—and every follow-up builds on that context. Ask it to think like your CFO: model your margins at different price points, stress-test your unit economics, calculate the volume you need to hit profitability. Ask it to think like your VP Sales: build a retailer pitch for Whole Foods, estimate the velocity you need to avoid delisting, map out a regional rollout strategy. Ask it to think like your VP Ops: identify co-packers at your scale, calculate MOQs, figure out what reformulation extends shelf life without killing taste. Ask it to think like your CMO: position against a dominant competitor, find the whitespace in your category, pressure-test your differentiation. Competitor teardowns. COGS breakdowns. Trade spend math. Launch roadmaps. Retailer pitches. Reformulation strategies. Broker recommendations. 90-day plans calibrated to your budget. If it's a decision a CPG leadership team would make, you can pressure-test it here.Ask how to fix a risk flag. Ask why a competitor succeeds at a price point you can't hit. Ask for a 90-day launch plan calibrated to your budget. Ask what reformulation would extend your shelf life. Ask which co-packers work with brands at your revenue level. Ask what velocity you need to avoid delisting. Ask how to pitch a specific retailer. Competitor teardowns. COGS breakdowns. Trade spend math. Launch roadmaps. Co-packer negotiations. Retailer pitches. Reformulation strategies. If it's a question a CPG consultant could answer, ask it.
Where does the data come from?
CPG Canary combines three layers of intelligence: Real shelf data. Pricing analysis is powered by licensed retail APIs—not scraped, not estimated. The system benchmarks your product against real shelf prices to show you where you sit: your position relative to the category, premium or discount versus competitors, and whether your price point aligns with your tier. Pattern intelligence from real outcomes. CPG Canary is built on documented product launches—products that scaled, stalled, or failed. It pattern-matches your concept against what history says about products like yours. Live market research. Every analysis pulls current category trends, competitive movements, economic indicators, and regulatory updates—not a static database from six months ago. Cost benchmarks, trade spend data, private label threat profiles, and velocity thresholds come from structured knowledge bases built on real category economics.
How is this different from just asking ChatGPT, Gemini, or other LLMs?
Generic LLMs are creative generalists trained on data that is months or years old. They don't know what is on the shelf today, and they certainly don't know what your competitors are actually charging right now. Because they are optimized for agreeableness, they hallucinate plausible-sounding advice to validate your ideas rather than pressure-testing them against commercial reality. CPG Canary is an engine built for one thing: CPG food and beverage product decisions. It combines pricing intelligence grounded in real-time shelf data with a proprietary knowledge base of historical failure patterns. Unlike a standard chat that forgets details after a few prompts, our engine retains the full, mathematical context of your product to drive complex strategy. It tells you what you need to hear, not what you want to hear.
Is my data private?
Yes. Your data remains yours. We prioritize Data Sovereignty by design. Your product concepts, strategy work, and decision history are never used to train models and are not stored long-term in a centralized cloud database. CPG Canary uses a local-first architecture. Your deep project history lives in a portable JSON file that you control — on your own device. This allows you to preserve institutional memory without handing over permanent custody of your strategy. This approach significantly reduces breach risk because we don’t hoard sensitive long-term files. We can’t leak what we don’t hold. Operational note: Live submissions may be temporarily accessible to administrators solely for quality assurance and safety monitoring. We do not retain or reuse customer strategy files beyond what is required to operate the service.
Who owns the IP of the concepts I enter?
You do. 100%. CPG Canary claims no ownership over the inputs you provide or the strategy reports generated. Your sessions are private and encrypted, and your specific concept data is never used to train our public models or shared with other users.
How is this different from just asking ChatGPT, Gemini, or other LLMs?
Generic LLMs are creative generalists trained on data that is months or years old. They don't know what is on the shelf today, and they certainly don't know what your competitors are actually charging right now. Because they are optimized for agreeableness, they hallucinate plausible-sounding advice to validate your ideas rather than pressure-testing them against commercial reality. CPG Canary is an engine built for one thing: CPG food and beverage product decisions. It combines pricing intelligence grounded in real-time shelf data with a proprietary knowledge base of historical failure patterns. Unlike a standard chat that forgets details after a few prompts, our engine retains the full, mathematical context of your product to drive complex strategy. It tells you what you need to hear, not what you want to hear.
Is my data private?
Yes. Your data remains yours. We prioritize Data Sovereignty by design. Your product concepts, strategy work, and decision history are never used to train models and are not stored long-term in a centralized cloud database. CPG Canary uses a local-first architecture. Your deep project history lives in a portable JSON file that you control — on your own device. This allows you to preserve institutional memory without handing over permanent custody of your strategy. This approach significantly reduces breach risk because we don’t hoard sensitive long-term files. We can’t leak what we don’t hold. Operational note: Live submissions may be temporarily accessible to administrators solely for quality assurance and safety monitoring. We do not retain or reuse customer strategy files beyond what is required to operate the service.
Who owns the IP of the concepts I enter?
You do. 100%. CPG Canary claims no ownership over the inputs you provide or the strategy reports generated. Your sessions are private and encrypted, and your specific concept data is never used to train our public models or shared with other users.
How is this different from just asking ChatGPT, Gemini, or other LLMs?
Generic LLMs are creative generalists trained on data that is months or years old. They don't know what is on the shelf today, and they certainly don't know what your competitors are actually charging right now. Because they are optimized for agreeableness, they hallucinate plausible-sounding advice to validate your ideas rather than pressure-testing them against commercial reality. CPG Canary is an engine built for one thing: CPG food and beverage product decisions. It combines pricing intelligence grounded in real-time shelf data with a proprietary knowledge base of historical failure patterns. Unlike a standard chat that forgets details after a few prompts, our engine retains the full, mathematical context of your product to drive complex strategy. It tells you what you need to hear, not what you want to hear.
Is my data private?
Yes. Your data remains yours. We prioritize Data Sovereignty by design. Your product concepts, strategy work, and decision history are never used to train models and are not stored long-term in a centralized cloud database. CPG Canary uses a local-first architecture. Your deep project history lives in a portable JSON file that you control — on your own device. This allows you to preserve institutional memory without handing over permanent custody of your strategy. This approach significantly reduces breach risk because we don’t hoard sensitive long-term files. We can’t leak what we don’t hold. Operational note: Live submissions may be temporarily accessible to administrators solely for quality assurance and safety monitoring. We do not retain or reuse customer strategy files beyond what is required to operate the service.
Who owns the IP of the concepts I enter?
You do. 100%. CPG Canary claims no ownership over the inputs you provide or the strategy reports generated. Your sessions are private and encrypted, and your specific concept data is never used to train our public models or shared with other users.
© 2026 Lloyd Labs LLC
Contact: info@cpgcanary.ai