Free CPG calculators
The math every food and beverage founder ends up doing on a napkin, done properly: deterministic, channel-aware, and honest about the ranges. No signup, no spreadsheet download - the numbers move as you type.
CPG margin calculator: the channel waterfall
Watch what actually reaches you from the shelf price - retailer, distributor, broker, trade spend, and freight, carved off in real time.
PRICINGCPG pricing calculator: shelf-back pricing and your COGS ceiling
Start from the shelf price your market supports and back out the COGS you can afford - or start from your COGS and find the shelf price it demands.
RETAILCPG velocity calculator: break-even units per store per week
The velocity your slotting math needs, next to the velocity your category demands - and what happens when they disagree.
CHANNEL ECONOMICSSlotting fee calculator: what authorization really costs
SKUs times doors times the fee range for your channel - plus the free-fill alternative, so you know the cash question before the buyer asks it.
READINESSThe shelf stress test: grade your product's retail readiness
Eight questions, two minutes, a letter grade - and the exposed flanks the shelf would have found for you, found first.
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These calculators run the generic case. Your product isn't generic.
CPG Canary runs the specific case: sixteen agents researching your product against live retail pricing, SEC 10-K retailer filings, FRED economic data, and a proprietary CPG knowledge base - reconciled into one report in about 15 minutes.
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